Introduction
Are you longing to create a compelling yet highly convertible landing page for your WordPress website? You are in the right corner to meet all your requirements. Unlike traditional website pages, landing pages focus on a single call-to-action (CTA), removing distractions like navigation menus to guide visitors toward a desired outcome.
WordPress, one of the most popular website platforms, provides an ideal environment for creating landing pages due to its flexibility, ease of use, and vast ecosystem of tools and plugins. Whether you are a beginner or an experienced developer, WordPress offers the resources you need to design professional, high-performing landing pages that cater to your goals. This guide will let you know the best way to create a landing page for a WordPress website.
Why Are Landing Pages Important?
- Landing pages play a prime role when it comes to building a WordPress website, and here are some of the reasons behind it.
- Landing pages create a lasting impression when a visitor lands on your website, encouraging users to visit the entire website.
- It helps in converting visitors into potential customers by driving a specific action.
- Landing pages are often responsible for tailoring your content and design to the audience and marketing campaign.
- Landing pages, when optimized correctly, help in improving search engine ranks, making your website more visible.
- Data collected from landing pages can help strengthen your website’s marketing and personalization strategies.
- Landing pages often help test different design elements and CTAs to determine what resonates better with customers.
- Landing pages reduce distractions and thus guide visitors to a clearer place to visit their desired page.
- A compelling landing page helps boost your brand image and thus builds trust among visitors landing on your page.
Steps to Create a Landing Page
- To create a landing page, one needs to have a WordPress website. Here, we are assuming that you have already created a WordPress website. If not, here are some of the common steps to create a WordPress website before we head to create a landing page.
- To create a WordPress website, you need to first register for a domain and a hosting service.
- After this, it is required to install WordPress and configure its settings.
- Once you have installed WordPress, you can get a suitable theme for your website.
- Add necessary plugins like WooCommerce, security plugins, optimization plugins, and more.
- Create content for your website, like creating posts, pages, and others.
- So, now that you know about creating a website, it's time for heading to create a landing page on a WordPress website.
- First, we will let you know how to create a basic landing page without any codes.
- Simplicity is the key to creating a captivating landing page for your website. And so, it is highly needed that you kindly remove all the unnecessary content, including some pages and posts.
- To do this, visit My Sites, then go to Sites, and then the Pages section. Simply tap on the three dots on the pages that you need to remove.
- Keep that page saved that you want to create as a landing page.
- Now again, tap on the three dots on the page that you kept to set as the landing page, and set it as the static page.
- Note that this page is not like your regular homepage, as it plays the role when users land on it when they perform any action.
- You can then customize your landing page by tapping the Edit button, and once done, make it live on your website.
Create a Custom Landing Page on WordPress
The above was to create a landing page with a basic understanding. If you wish to add a customized look, you can create a custom landing page with some HTML and CSS knowledge. Here is the set of steps you need to follow to create a custom landing page on WordPress:
Step 1: Access your website’s theme files.
The first step is you need to visit your website’s theme files using a file manager or FTP client.
Then navigate to wp-content/themes/your theme.
Step 2: Create a new template file
Once you are in your theme files, create a new file named “landing-page.php.”.
Now, you need to paste the below code into your new theme file:
<?php
/* Template Name: Landing Page */
?>
Step 3: Give structure to your landing page.
Once you have created a new file for your custom landing page, it is now required to decide the structure. And here is the code form you can use to give structure to your landing page.
<?php
/* Template Name: Landing Page */
get_header(); // Optional: Include the site header.
?>
<div class="landing-page-container">
<section class="hero">
<h1>Welcome to Our Landing Page</h1>
<p>Your engaging subtitle here</p>
<a href="#" class="cta-button">Call to Action</a>
</section>
<section class="features">
<h2>Our Features</h2>
<p>Highlight key features here.</p>
</section>
<section class="testimonials">
<h2>What Our Customers Say</h2>
<blockquote>“This is the best product ever!”</blockquote>
</section>
<section class="cta">
<h2>Ready to Take Action?</h2>
<a href="#" class="cta-button">Sign Up Now</a>
</section>
</div> <?php get_footer(); // Optional: Include the site footer ?>
Step 4: Add CSS styling to your landing page.
To customize your landing page, you need to edit the “style.css” file in your theme directory.
.landing-page-container {
font-family: Arial, sans-serif;
max-width: 1200px;
margin: 0 auto;
padding: 20px;
}
.hero {
text-align: center;
background: #f5f5f5;
padding: 50px;
}
.cta-button {
display: inline-block;
margin-top: 20px;
padding: 10px 20px;
color: #fff;
background: #0073e6;
text-decoration: none;
border-radius: 5px;
}
.cta-button:hover {
background: #005bb5;
}
/* Add additional styles for sections */
Enhance your landing page design with top-notch CSS frameworks. Learn more in our blog on Best CSS Frameworks
Step 5: Add the landing page to the WordPress website.
Now that you have created a custom landing page, it is now needed that you add it on your WordPress website.
For this, visit the admin dashboard and choose the Add New option under the Pages section.
Now under the dropdown list on the new page, you need to choose the landing page in the Page Attributes box.
Finally, you can now publish the page and test how it works on the live website.
To make customization even simpler, consider using our Gutenberg WordPress themes with built-in design flexibility.
Essential Tips to Create a Landing Page on WordPress
To create a professional landing page, it needs to have proper planning and execution too. So, here are some of the most essential tips you need to note down to create a landing page for your WordPress website:
- Firstly, you need to set the right goal behind creating a landing page for your website.
- Keep the headlines on the landing page captivating so that it attracts more users.
- Make sure the media files on the landing pages are of high resolution so that they load faster.
- Landing pages must load faster, so you need to use optimized plugins and images.
- Responsive design should be prioritized while creating a landing page for your website. For a more comprehensive guide on embracing the latest design trends with WordPress, check out Staying Ahead of the Curve: Embracing Design Trends with WP Theme Bundles.
- Adding social proof like testimonials, read reviews or case studies can build trust on your landing page.
- Make sure you are using SEO-optimized metadata and keywords on your landing page.
Essential Tools and Plugins to Create Landing Pages on WordPress
To create a landing page on WordPress, you can use tools and plugins to streamline the process faster. So, here are some of the top plugins you can use to create landing pages on your website.
Elementor
Elementor is one of the simplest tools to create landing pages on your website. It is a powerful drag-and-drop page builder that allows you to design highly customizable landing pages without coding. It provides overall support so that one can easily manage the entire workflow without any expertise. Using Elementor, you can craft a stunning, responsive, and conversion-focused landing page in no time.
Beaver Builder
Beaver Builder is another user-friendly plugin that helps in creating compelling landing pages with ease. It even comes with a drag-and-drop facility so that most of your work is lightened to create landing pages. It has a superb collection of pre-built templates to create custom landing pages without using any coding skills. Also, it holds superb compatibility with other themes and plugins.
Thrive Architect
Thrive Architect is another tool you can use to create visually appealing landing pages in no time. It comes with more than 365 ready-to-use templates for landing pages. Its drag-and-drop editing features make your work easier, and that too without any codes to use. It makes a huge difference among other page builders as it specializes in business websites only. If you’re eager to dive deeper into customizing your WordPress site, our blog on 3 Vital Methods to Create Custom Pages in WordPress is a must-read.
Conclusion
To create a landing page on a WordPress website, you need to overlook the above blog thoroughly. It is a strategic and rewarding process that empowers businesses and individuals to achieve specific goals, such as generating leads, promoting products, or driving conversions.
With WordPress, creating a landing page is both accessible and highly customizable. By combining the right tools, best practices, and thoughtful design, you can craft a landing page that not only aligns with your objectives but also delivers an exceptional user experience. Whether you’re a beginner or a seasoned developer, WordPress’s versatility ensures that you can create professional, effective landing pages to achieve your goals.
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